Paid Social Lead
The Digital Growth Consultancy - Transforming growth through Data, Technology & Creativity.
At Charlie Oscar, our mission is to transform growth for the brands of tomorrow through the use of data, technology and creativity. How do we transform growth? It all starts in understanding what advertising activation actually performs - Our proprietary marketing science tool COmpass gives clients that very insight. We can then provide the best strategy and execution across all digital channels including paid media, influencer CRM & CRO.
An emerging, independently owned company, we boast a team of seasoned founders, industry leaders and highly talented digital marketers with experience working across Apple, Meta, Disney, L’oreal and more. At Charlie Oscar we are pioneers and innovators, striving to redefine digital marketing standards with our cutting-edge tools and services.
We are a growing team of curious, ambitious and personable individuals who are all passionate about digital marketing and brand growth. We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.
We are currently a business of 20 people with growth plans to be 40 people by the end of the year.
The Role
The Paid Social Lead at Charlie Oscar will work alongside our Head of Paid Media and Paid Social Managers to ensure success in marketing initiatives across all social channels for clients. Collaborating closely as an embedded partner with digital brands, you will be the driving force behind strategizing and optimising their Paid Social efforts and customer acquisition. From the beauty industry to fitness and pet care, you'll ultimately generate a highly profitable impact for some of the UK's most promising scale-ups.
Key Responsibilities
Strategy Development:
Develop comprehensive paid social media strategies aligned with overall marketing and business objectives.
Provide strategic guidance on campaign architecture, audience targeting, and budget allocation.
Advise on best technical composition for a client’s digital ecosystem, covering measurement, media platforms and reporting requirements.
Contribute to new business pitches as the technical channel expert, responsible for working with the Head of Paid Media to build a strategy.
Campaign Execution and Optimization:
Be the technical lead and point of escalation for all things Paid Social in the agency.
Oversee the end-to-end execution of paid social media campaigns across multiple platforms.
Continuously optimize campaigns to maximize performance, ensuring ROI and KPIs are met.
Team Leadership:
Lead and mentor Paid Social Managers and Executives, providing technical guidance on campaign management and reporting frameworks.
Line management responsibilities, focussing on professional development and having regular catch ups with your team to align on deliverables.
Foster a collaborative and innovative work environment within the team.
Build roadmaps for developing the team, both from a hiring and skill set perspective.
Review work done by the team to ensure standards are maintained.
Collaborate with the growth team on client deliverables and build processes to evolve ways of working.
Analytics and Reporting:
Utilize advanced analytics tools to analyse campaign data and provide detailed performance reports.
Present insights and recommendations to the marketing leadership team for strategic decision-making.
Budget Management:
Manage and allocate budgets effectively across various campaigns and platforms.
Monitor spending and adjust budgets based on performance and strategic priorities.
Cross-Functional Collaboration:
Collaborate with other marketing teams, including content, creative, and analytics, to ensure cohesive and integrated campaigns.
Provide input into overall marketing strategy and contribute to cross-functional initiatives.
Required Qualifications & Skills
5+ years of hands on Paid Social experience
Proven experience of managing paid social channels with strong in-platform technical expertise across Meta, Tiktok, Snapshot, Pinterest etc
Experience presenting to senior stakeholders for QBRs and monthly reviews.
Experience reviewing new technologies and assessing their use in development of Paid Social accounts.
A track record of driving growth and customer acquisition working specifically with digital consumer brands (D2C focus.)
Exceptional data-driven and analytical skills, combined with a creative mindset to identify successful strategies and translate them into actionable recommendations.
Knowledge of tagging solutions would be a bonus, along with wider knowledge of the digital ecosystem.
A passion for innovation and the drive to challenge the status quo to achieve best-in-class outcomes.
Benefits
Competitive salary plus quarterly bonus up to 10% of your quarterly salary
Wellness allowance including access to Bupa private health care
Pension plan
Regular team socials and annual company trip
Hybrid working (3-days pw in our London Bridge office)
25 days’ holiday per year, plus bank holidays and time off over Christmas
4 weeks 'Work from Anywhere' allowance per year
Regular office treats and surprises
Be part of building something truly exceptional
Our Values
Make It Happen
Progress is better than perfection...we make things happen, we get things done.
Treat It Like Your Own
As if it was your business, your money, yourself....For us it's not just work; it's personal.
Grow Together
Grow the business, grow with your team, grow yourself.
Be Brave
In your work, in your ideas, in your ability to make decisions.
At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.
- Department
- Paid Media
- Locations
- London Bridge
- Remote status
- Hybrid Remote
Paid Social Lead
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