Paid Search Manager
CHARLIE OSCAR
The Digital Growth Consultancy - Transforming growth through Data, Technology & Creativity.
At Charlie Oscar, our mission is to transform growth for the brands of tomorrow through the use of data, technology and creativity. How do we transform growth? It all starts in understanding what advertising activation actually performs - Our proprietary marketing science tool COmpass gives clients that very insight. We can then provide the best strategy and execution across all digital channels including paid media, influencer CRM & CRO.
An emerging, independently owned company, we boast a team of seasoned founders, industry leaders and highly talented digital marketers with experience working across Apple, Meta, Disney, L’oreal and more. At Charlie Oscar we are pioneers and innovators, striving to redefine digital marketing standards with our cutting-edge tools and services.
We are a growing team of curious, ambitious and personable individuals who are all passionate about digital marketing and brand growth. We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.
We are currently a business of 25 people with growth plans to be 40 people by the end of the year.
ABOUT THE ROLE
Reporting to your Paid Search Lead, you will manage a portfolio of paid search campaigns – focusing on key platforms such as Google Ads and Bing.
Your role is to manage the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a learning mindset and analytical mind with a focus on building and optimising campaigns across multiple platforms.
You will also be expected to take ownership of specific campaigns within your portfolio and need to prioritise and self-organise to deliver the best performance for our clients.
DUTIES & RESPONSIBILITIES
Campaign Management:
Plan, execute, and optimize paid search media campaigns across various platforms (Google Ads, Bing).
Monitor campaign performance, analyse key metrics, and provide actionable insights to enhance results. Report results back to client stakeholders in weekly, monthly and QBR meetings.
Keyword build & research tasks
Ad copy & extensions writing
SQRs & keyword management
Ad Creative Development:
Collaborate with the creative team to develop engaging and compelling ad creatives that align with campaign objectives.
A/B test ad variations to identify top-performing content and optimize accordingly.
Audience Targeting:
Conduct audience research to identify target demographics and interests.
Implement effective audience targeting strategies to maximize campaign reach and engagement.
Budget Management:
Manage and allocate budgets effectively to achieve campaign objectives and ROI goals.
Monitor spending and adjust budgets based on performance trends.
Bidding & portfolio optimizations
Analytics and Reporting:
Utilize analytics tools to generate regular reports on campaign performance (Google Analytics).
Present insights and recommendations to the marketing team to improve future campaigns.
Team leadership:
Be responsible for up to 2 paid search execs, including running their progression plans, task
Management and acting as a point of escalation for all technical troubleshooting.
REQUIRED QUALIFICATIONS & SKILLS
Bachelor's degree in Marketing, Business, or a related field.
Up to 4 years of experience in paid search advertising.
Familiarity with major social media platforms and their advertising capabilities.
Experience in using advertising platforms, primarily Google Ads
Experience working with e-commerce and lead generation campaigns (D2C & B2B)
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced and dynamic work environment.
Willingness to adapt to changes and embrace new challenges.
Benefits
Competitive salary plus quarterly bonus up to 10% of your quarterly salary
Wellness allowance including access to Bupa private health care
Pension plan
Regular team socials and annual company trip
Hybrid working (3-days pw in our London Bridge office)
25 days’ holiday per year, plus bank holidays and time off over Christmas
4 weeks 'Work from Anywhere' allowance per year
Regular office treats and surprises
Be part of building something truly exceptional
Our Values
Make It Happen
Progress is better than perfection...we make things happen, we get things done.
Treat It Like Your Own
As if it was your business, your money, yourself....For us it's not just work; it's personal.
Grow Together
Grow the business, grow with your team, grow yourself.
Be Brave
In your work, in your ideas, in your ability to make decisions.
At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.
- Department
- Paid Media
- Locations
- London Bridge
- Remote status
- Hybrid Remote
Paid Search Manager
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